Greenday 2037

Greenday 2037: Green Day is a simple environmental movement to provide a new or renewed conscientious awareness in recognizing the need and occasions for improvements. I was commissioned and invited to participate in a conference at Ikejiri Institute of Design in Tokyo, Japan. Concepts were shared at this Design Pitch, where 11 outstanding creators participated and presented their ideas based on the theme: “The Green Landscape in 2037.”

The green ad campaign that I designed, consisted of a 15 set of FSC compliant postcards, t-shirt, poster, and a 1.14-second promo ad. Each set has 15 postcards with clever messages on various ways that one can make a difference. With the use of snail mail and hi-tech podcasts to spread the word, I continue to support their efforts in making the world a better place. In addition to the artistic side of being creative, a humanistic approach to doing projects that are more than commercial oriented is my philosophy in life.