The New Snapchat

This is actually a Snapchat logo concept I did back in 2017 but thought I'd post it up after seeing the new logo with the super thick stroke.

I think part of the reasoning they have done a thick stroke is to try tidy up the logo while helping with the contrast of the white on yellow. While I love their intense yellow, I opted for a darker shade to help create contrast.

Looking back on it now it still has a contrast issue and definitely has some Pac Man ghost vibes going on 😄