Sitecore Alternate Direction

ALTERNATE DIRECTION | Sitecore, a billion dollar CMS company, approached ANML to modernize their brand appearance including type, color palette, graphic elements and photography. On an accelerated timeline, we held workshops and tested various treatments, landing on an approach that hits key attributes while preserving the essence of the brand. Over a number of samples, we showcased how the brand would extend, providing guidelines for the Sitecore team and various vendors to utilize on real-world deliverables.