The Bell: A Taco Bell Hotel & Resort

I had the privilege of establishing the visual identity and art direction for the biggest brand expression of Taco Bell in its history. The Bell was a four-day immersive hotel experience in Palm Springs, CA. — I broke apart a larger photographic collage into individual clippings and arranged them into a cohesive pattern, sprinkling recognizable Taco Bell elements into a bold love letter to Palm Springs.