Evolve Printer - Re-brand

This printer’s logo and overall appearance did not suit its target client base which mainly consisted of design agencies. I was assigned to re brand them and come up with a device that would enable cross selling of their other products and services. The idea was to use the “LVE” part of evolve as an acronym for love and pair this with each service and enable each facet of the business to have its own unique corresponding service logo, in turn this gave exposure to other revenue streams that the client may have used another competitor for.