Rabbithole Brand VI

Rabbit Hole is a privately ran startup that endorses a clean and simple philosophy. They provide an invite-only service that allows clients to trade virtual currency automatically.

Light blue (56BFDA) was selected as the main brand color because it usually resembles freshness, relaxation, and creativity. It is often the color of the ocean. This is the color that people see when they are sitting beside the beach looking at the clear water with the sunlight shining onto the water. It is also the color of the clear sky.

The overall idea behind selecting this color for Rabbithole is that:

We all wanted the company to be as fresh as the water in the ocean.

Give people a sense of relaxation like how they are sitting on the beach enjoying life.

Remain creative since "sky is the limit".

The logo was created to showcase the concept of "going down the rabbit hole". The company wanted the logo to resemble the feeling that their clients have after joining the company, they feel like they can never go back; using Rabbithole.com for virtual currency investment is just too easy.

The company provides a worry-free Virtual currency investment service for its clients. Once clients started using Rabbithole.com to trade and make investment in Virtual currency, they can never stop using it.