A Grand Adventure

When Jeanie Nelson stepped down as CEO and co-founder of The Land Trust for Tennessee, the nonprofit organization turned to GS&F to ensure that her farewell event would be a fundraising effort worthy of a true environmental hero. The best way to honor Jeanie was to turn her retirement party into a well-publicized fundraiser for the Jeanie Nelson Conservation Legacy Fund. For the event themed “A Grand Adventure,” we created an invitation, poster and special leave-behind, plus a video chronicling Jeanie’s long and distinguished career. The retirement event raised more than $2 million for the Jeanie Nelson Conservation Legacy Fund, helping ensure that some of Tennessee’s most treasured farmland, historic sites and wildlife habitats will be protected for generations to come.