TireHub Logo

When the nation’s leading tire manufacturers and fierce competitors, Bridgestone and Goodyear Tire & Rubber Company joined forces to revolutionize the marketplace and create a new tire distribution company, a communications overhaul was in order. From the meticulously designed logo and brand guide which married together both iconic brands and attributes to a full external and internal communications strategy, the TireHub brand rollout was all hands on deck at GS&F. An award-winning internal communications strategy untied employees from both Bridgestone and Goodyear under a new brand and mission and values, while the public relations blitz garnered millions of impressions across tire trade publications and national news outlets.