RideTrackr Logo

RideTrackr is a web–service that is designed to better organize and encourage designated driver systems in college universities. Users can become a driver for a set period of time and passengers in that club/organization can request rides with a well maintained queued system. I was brought into the team to create a brand identity for the team. I chose dark blue because blue is commonly associated with friendliness and can also serve as a single color for the logo in light backgrounds. Minty green because white is overused in logos and it gives the logo a bit more personality. Red is used as the pop color showing the companies service, picking up people at their location (location pin) and safely driving them to their destination (arrow on the r). Red also shows the break between the two words "ride" and "trackr."