Pups

The requirement was to create a logo for Dog shop which deals with Dog's food, medicine & Care.

Process:
I searched for the display fonts which feels like pups. When we see Pups, the feeling would be cute, calm, energetic, cubby, etc so even my font should symbolize those feelings.
I opted for Baloo font.
Download link: https://fonts.google.com/specimen/Baloo
Then I added gestalt's principle of Reification.
Reification is people can recognize objects even when there are parts of them missing. Our brain matches what we see with familiar patterns stored in our memory and fills in the gaps. Using white space to our advantage.

I hope u all will like it.