Charlie Stone - Look book/retail concept

This latest one in the mini concept series*. This one is for an awesome little shoe company my friend started, Charlie Stone.

Charlie Stone has a great community of dedicated fans, and a very particular style. Here I imagined what it would be like if the retail experience was a little bit like a traditional look book.

What if the elements had a bit of interactivity and focused on telling the story of the shoes, before we brought in the e-commerce elements?

My favourite thing is the little bag icon, I drew it based it off one of the bags you can actually buy on the site.

Check out Charlie Stone shoes at: https://charliestoneshoes.com

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* I've been attempting to practice my prototyping skills by create a mini concept over a week in my spare time.