Ecuacan Skincare Branding + Package Design

Ecuacan Skincare is a naturally curated skincare line using high performance, well-balanced ingredients for the savvy, diverse and health conscious Latina woman. Their products are designed to help lesson the signs of aging in a natural way and bring forth luminous and dewy skin.

When designing their brand identity, we wanted to incorporate aspects from both of the countries of Mexico and Ecuador that had inspired not only the beginning of the company but also the name “Ecuacan” Skincare. We pulled photos of inspiration and curated a vibrant and sophisticated color palette as well as illustrated the Mexican Dahlia flower that turned into the brand’s beautiful icon. This has been one of my favorite brands to work on and I cannot wait to see what’s in store for this incredible brand.