Logo Concept Felicitá

Logo Concept Review Identity project for Felicitá decoration of children's parties, Dourados MS

Concept: After defining the personality and characteristics that the brand wishes to communicate to the public; a word association was made that conveyed this concept. The cloud refers to creativity, imagination, dream; the smile brings innocence, joy and happiness (main brand association word); the bird communicates warmth, elegance and freedom; and finally the letter F, logo monogram. All elements distributed in a simple and minimalist way seek to identify the purpose that the brand wants to communicate to the public and all points of contact; especially the children.

Tool: Affinity Designer + Adobe Illustrator Complete project link in bio