Chimera Logo

Approved logo for a new Danish jewellery company. The client was extremely satisfied with the custom type and implied bark texture. These are the key values she wanted communicated through the design:

- Evoke the poise, grace and austerity of Nordic nature.
- Reflect ephemerality, the transience of the seasons.
- Reflect understated quality and naturalness.

The next stage is to finalise the colour system then complete the rest of the identity, which will include stationary, brochures and eventually packaging.