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“Informed consent” – the act of granting permission in the knowledge of all possible consequences is a pertinent issue within the healthcare industry.

To this end, Poet Farmer was commissioned by start-up Informed to develop solutions with the ultimate goal of empowering patients and enhance the process of acquiring “informed consent”.

What transpired is an online e-health platform utilising videos, animations and various other content to facilitate a better level of understanding and trust between patient and doctor, thus paving the way for “Informed consent”.