Prototyping the Cartier Landing Page

Cartier is a luxury brand dealing on a wide range of classy consumer products, accessories, leather goods, etc.

This concept is based on translating the magazine aesthetic to the webpage, so we have bold speaking serif fonts being giants over their body counterparts, and of course, dapper photography. So, in this study, items would be presented on the home in the form of collections, which could be explored from the "view collection" tab and toggled by a simple left to right motion.

The audience in this case would be classy shoppers already aware of the high class magazine culture.

This was fully designed and prototyped in Adobe XD.