New Personal Logo

As a Cherokee kid growing up in NE Oklahoma, one of my hobbies was making arrowheads – using rocks and tools to chip away at flat rocks, refining them and sharpening them to a point.

I was thinking recently about how nicely this parallels with what I do now, brand identity design. I refine, sharpen, and remove the unnecessary so that brands can pierce through the noise and make an impact.

And so, a new personal logo was born.