ACT EX - Logo Concept

Logo design for ACT EX (https://search.act.kindai.ac.jp/act_activity/), in collaboration with Loftwork Inc (https://loftwork.com/en/).

ACT EX is a platform for ACT PROJECT where students at Kindai University take the initiative to create a new system for society. The letters of the logo are inclined by ten degrees, in line with the design of the architecture, where each passage is inclined by ten degrees to create a chance encounter between students.

The logotype is cropped with a transparent frame to represent the purpose of the ACT EX that allows students to think outside the box and collaborate cross-disciplinarily.