Urban Tree Fan Cider No.17 — Blacked Out Can

Urban Tree Cidery is the official cider sponsor of Atlanta United 2, and to commemorate their partnership a special cider was created, just for the fans. Urban Tree approached Vigor to name and design the can; this direction represents a rejected name and can design. To differentiate from other local ciders on the shelves that are predominently white, this direction stands out by featuring the Atlanta skyline in black against a grey striped backgroud.