Oakcreek logo

A logo revision for a local printing / mailing company. The original logo used a tree silhouette above an "Impact" typeface, so while I kept the basic concept, I changed virtually everything else.

I do like how the tree turned out, though I doubt much the leaves are recognizable as ink drops anymore after the color palette swap from CMYK to earthy tones. I guess I can just lie and say I was going for subtlety?