City of Amsterdam campaign

The Amsterdam municipality wanted to make an effort to improve tourist (and locals) behavior in the busy areas of the city. The campaign spanned a large variety of canvasses: signs, banners, lamp post banners, jackets, coasters, wrist bands, street stickers, street tags, posters, stickers and many of them in different sizes too. I designed all of them.

They were placed in the most tourist heavy areas like: de Wallen (Red Light District), Rembrandtplein and Leidseplein but also on digital signs all across the city.

The locals didn't really like all the signs very much at first, but when it proved to be effective, they requested to extend the campaign. Some new additions are coming.