Sprocket's Logomark
A closer look at Sprocket's mark. This was one of the first things I started to work on when we started the rebrand.
The new mark is a more abstract representation of a sprocket. I elongated the "teeth" of the cog to make it more delicate and modern. It also hints at a flower, which was fitting for the female-led PR company.
View the full case study on my website.