Increase credibility of your startup with social proof

Social proof has been termed the new marketing and is becoming increasingly more important for conversions on the web. In his book, Influence: The Psychology of Persuasion, Dr. Robert Cialdini describes social proof as “the tendency to see an action as more appropriate when others are doing it.” Additionally, Dr. Cialdini claims social proof is more powerful when we’re uncertain what to do, which can be an especially powerful tool for new startups, as their offering is largely untested.

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