Mirage (Live The EPIC)

This was an AOR pitch for The Mirage specifically a consumer branding campaign approach. The visual execition here is a hero image geared towards specific demographics based on their segmentation of The Mirages' consumer base. This campaign was to be the first of it's kind due it's unique and targeted messaging approach. Ultimately it was rejected for political reasons outside of our control. The idea is still being shopped.

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