Famous Footwear Rewards Certificates Iterations

Before redesigning the Famous Footwear app, there wasn’t a consistent, and scalable, visual standard for rewards certificates – i.e. cash coupons customers can earn to use for in-store and online purchases. This was not something the design team took likely. We wanted to create a branded illustration language that lasted for years.

Over 70 iterations later, we aligned product, brand, and design teams around a scalable icon/illustration that clearly represented cash for the customer to use.