Dog & Duck "Duck Truck" Design

I've been working on the Dog & Duck branding refresh on and off for some time. Was excited to work on my first truck wrap!

The truck pattern is filled with Charleston-y things, inside jokes and mostly callbacks from the menu (it's filled with hilarious and unique names/items - each with their own background story). The pattern design really lent itself to containing a bunch concepts in a cohesive way and also because it was repeating, the wrap didn't have to be so precise.

I'd be remiss if I didn't mention this was heavily inspired by the French Paper box design from CSA, and a local Charlotte favorite, JJ's redhots branding by @Matt Stevens