Mr. Spaceman

~Hi all~
Having recently joined the team at BitPay, I am excited to debut this little guy and his rocket ship friend.
One of my goals as a designer here is to see BitPay's storytelling evolve.
After reading "Building a StoryBrand" by Donald Miller, a concept stuck with me.
Your company is not the protagonist in the story you are telling. The customer is the protagonist. Your company is a guide to help the protagonist overcome a problem.
Keeping that in mind, I believe these illustrations, specifically Mr. Spaceman, could help connect the dots in our customer's minds. When they see this little guy, they could see a guide, a friendly face steering them in the right direction.
Several strong companies have taken this route. Salesforce, for example, has Astro, the kid in the racoon/ewok costume.
I am excited to be a part of the BitPay team and to see how our story evolves.
Safe to say, this is not the last illustration you'll see from us. And this is definitely not the last of Mr. Spaceman.