Chopeh Unevolved

Thought I'd take a stab at creating my own 'Unevolved' version of my current brand.

"Each circle representing a word or a letter or parts of a logomark. The idea is to see how some famous brands, when simplified like this, are still quite recongnisable due to a number of common factors. These typically revolve around unique brand colours, logo size and position of individual elements." - Graham Smith

Graham has setup a dedicated Tumblr for this project, which is well worth a browse. It's great fun playing a game of 'guess the brand' with your non-designer friends. It's often surprising how quickly the right answer is reached. (Do I sense a web-game coming?....)

Be cool to see if you guys can do the same with your brands.