Turtle Creek Nursery Branding

Turtle Creek Nursery is a trusted Midwest producer of high-quality, wholesale plant material with a mission to provide and promote natural beauty to landscapes across the U.S.

Turtle Creek’s executive staff reached out to Signalfire to request help with creative design for a compelling logo and cohesive visual system for their brand. Their former logo was uninspiring, lacked color, and too closely resembled the rest of the industry. In other words, it didn’t communicate their value.

Our task began with gaining an in-depth understanding of Turtle Creek’s operations and industry to come up with a creative, functional design that would successfully set them apart.

We based the overall look and feel of the new logo to match Turtle Creek Nursery’s brand with an emphasis on quality, natural beauty and long-term relationship building.

Upon struggling to find the perfect watercolor texture for the design, Signalfire Designer, Heather Harris, simply painted her own, let it dry, and digitally scanned what would become a defining feature of the finished logo.

We weren’t the only ones who found this project exceptional. In October 2018, Signalfire was recognized with a GDUSA National Graphic Design Award for Turtle Creek Nursery’s branding and logo design.