Tytocare • Product Packaging

Tyto is a handheld exam kit and app that lets you perform guided medical exams with a healthcare provider, anytime, anywhere. With Tyto, you can receive a diagnosis, a treatment plan, and a prescription if needed, all from the comfort of home.

After undergoing a complete visual rebrand, the team at Tyto hired Idol to handle the package design for their hero product. Over the course of multiple design sprints, we concepted and designed a wide range of variations leveraging primary elements from the newly defined design system.

Many variables had to be considered throughout the process — such as translations for different markets, co-branding with various medical institutions, balance of information (the packaging had to be clean and simple, but information-dense), as well as other production logistics we can't disclose.