Branding / Fabullosa

Fabullosa is a beauty store dedicated to bringing the best in cosmetics. The company is all about affordability and inclusivity and encourage their community of beauty enthusiasts to make the most out of makeup.

The task was to create a brand that symbolizes the femininity, delicacy, and transformation that a cosmetic could bring to a woman. The logomark was inspired by nature and the coral color alludes to the brand’s main values and provides a contemporary, fresh look.