Citgo AR App Tower Animations

Here are some 3D animations for the Citgo AR app.

To tell the broader story of the refining process and its associated products Citgo engaged us at L2D to build an AR application for 11 to 17 year olds.

Similar in ways to past energy industry project challenges, the Citgo creative team came to us at L2D with a difficult proposition: To use technology to educate a young audience about the functions and byproducts of an otherwise complex industrial process. To overcome this challenge, we turned to AR (a proven technology that already lives well within the broader lexicon of mobile culture) as an experiential platform. Through the use of stylized elements, process revealing cutaways, and unique mini-vignettes, our team was able to tell the story of the refining process in its entirety -- educating a younger audience about an often misunderstood process.