Rival

Day 30 of the daily logo challenge

Today's challenge was to create a logo for a sneaker company - Rival. Along with being the company brand it also needed to translate and look good on a sneaker. I created my logo specifically for athletic apparel. The two lines or meant to symbolize competition and opposition as well as be the signature visual on the sides of the shoe. While the logo concept is a variation of different blues I also intended it to be adaptable to any color scheme for customization of various teams. I also included an icon and line variations by themselves for additional branding.