Neat Group - Logo Concepts
Recently i've been developing the new brand identity for Neat Group, a company that links professionals in need of outsourcing services with service providers. They are responsible for quality, deadlines and seamless communication š¼ā£ ā£ Here's a brief explanation of the six concepts:ā£ ā£ 1. Bent bar forming an N - there was a high association of the brand with flexibility, associated with the services provided, and the bent bar has a high correlation to thatā£ ā£ 2 / 3 / 6. N + Arrows - the arrows represent the growth, speed and the linking of professionalsā£ ā£ 4. Tridimensional NG - representing a solid and trusted companyā£ ā£ 5. N + Arrows + Chat Box - my favorite concept because it not only represents growth, speed and the linking of professionals but also communication due to the minimalist chat boxesā£ ā£ Now that you know the rationale behind them, which one do you prefer? š¤