BMC Product Page Concept

A concept web page I worked up in XD to ease back into web design. BMC's existing site is pretty frkn solid but I wanted to see if I could de-clutter their product pages a tad.

My primary objective was to dial back the excessive tables and deliver all the relevant information about the bike at a single glance without needing to continually scroll the page and refer to the charts below the images.

When researching solutions for the geometry section I discovered that some designers were utilizing an interactive slider that, once the user selected their frame size on the left, would display the pertinent measurements all in a single shot. Really intuitive to use and highly effective!

Looking forward to learning and posting more about UI material in the coming months