Gold - Box
Gold Part 3
Gold is The Coup's take on a luxury branding concept. This is our approach at creating a high end retailing store's identity. We used the main 3D modelled element as the focal point of the design to carry a sense of luxury to the initial concept of the brand. Using a gold foil as a supporting component adds to the feeling of exclusivity. Having the 3D model contrasted on the black background helped to draw the audience’s eye to focal points of the design layouts.
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