San Francisco Logo

I’m SUPER excited to share this new branding work for the beautiful city of San Francisco!

I collaborated with Miles Partnership creating the refreshed identity, that was developed after extensive research and development, over 9 months to be exact! And the new brand JUST launched in late June.

Visit: sftravel.com

There is a 100+ page brand guidelines booklet that goes along with this refreshed brand, but here are a few shots of the new logo and brand in action (see attached)

This is probably my second highest profile piece of work to date (second to Jerry Seinfeld’s logo for Comedians in Cars Getting Coffee which is on Netflix) and I really can’t wait to see it in the flesh when I visit San Fran later in the year!

You can watch the branding process video on Youtube: https://youtu.be/BQi3uNGV_CE

I will be sharing more of the project soon including behind the scenes, discarded logo concepts and more.

Let me know if you have any questions or requests!