Solara Suncare Brand ID

From the beginning, Solara was out to fix the broken suncare world with cleaner, more transparent products that didn't harm the world - or us.

With the new brand, we decided to stay true to who Solara was — honest, intelligent, and transparent. In fact, we leaned into these characteristics and found that the brand was more than just a new coat of paint.

At Bruxton, we developed a strategy and a visual identity, but we also gave them the courage to show up in with a brave voice, and a down-to-earth humanist approach.

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Our Role:
Brand Strategy
Brand Identity
Tone of Voice
Art Direction
Photography
Videography
Web Design
Development

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It’s taken three years to launch this line with the help of some of the most talented + respected cosmetic chemists, doctors, labs and testing facilities in the world.

Onward

Case study: www.bruxtongroup.com/projects/solarasuncare-branding-design-strategy