Braze Logotype
Braze, a leader in the marketing engagement space, approached us with an interesting challenge. They were a global company with over 200 employees on 2 continents, undergoing a rename from Appboy to Braze—and they needed us to bring that new name to life. They had outgrown their startup brand and needed to level up the sophistication to match their powerful customer engagement platform.
Their new short brand name lent itself to a unique, ownable logotype with brand visuals and supporting elements that were approachable, elemental, and clean—showcasing the platform & company in a way that feels both universally inspirational and highly personal.
We chose to derive inspiration from the new company name: "To Braze" is to join by soldering metals with an alloy of copper and zinc at high temperatures. The brazing process introduces a new element, or alloy, into the relationship that chemically bonds the pieces together—a vivid analogy for the way Braze’s platform creates a bond that unites brands with their customers.
See the full case study here:
https://focuslabllc.com/case-studies/braze
---
Need help with your brand? We’re always looking for great clients to partner with.