Deploy • Site Redesign

Deploy is an extremely versatile full-stack engineering studio with global offices in Belgrade, Austin, Los Angeles, and Seattle.

We, at Idol, have been fortunate to partner with Deploy on a wide range of digital projects over the course of the past few years. So when it came time for Deploy to rebrand and redesign their site, we were their obvious choice.

This shot is for the landing section of the redesigned homepage — with the intent of feeling abstract and technical — yet ambiguous enough to draw the user in and further down the page.

We developed all aspects of their new brand and visual language:

Wordmark
Typography
Color Palette
Visual Toolkit
Site Redesign
Brand Collateral
Merch Design

Looking forward to the continued partnership and the launch of many more successful projects with Deploy.