X Icon @ Logo Design Process

* LOGO DESIGN PROCESS * Branding for a Real Estate Company *
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This X was made for a company called “X Houses” in english (“X Casas” in portuguese)
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The Letter X and 3D form are the principal concepts. Homes have tridimensional shapes and the letter gives the personality.
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Guidelines below shows clearly how I made this logo. Is so simple that people will think that it’s seems more complex than they though. The base is a square rotated 45 degrees, with 8px width. The rest is on my Stories, check it.
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On the top there’s the final result with gradient colors, some brights and shadows.

Client: X Houses ™
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www.andrepicarra.com
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