Logo Concept II

Trophy Ridge Outfitters is an outdoor lifestyle brand from Colorado, USA. The brief specified that the design had to be classical looking, while also combining outdoor with a sense of luxury.

The result is a logo concept that looks vintage without feeling outdated. For the textual elements I choose the Kumar One font; an open source display font that combines a classic Gothic look with clean, straight lines. To highlight both the character of the company and its location, I used a vector illustration of an elk's head set over Mount Princeton.

Project: https://www.behance.net/gallery/81007541/Logo-Concepts