Elle Ondia- Breast Cancer Campaign

Every year Elle magazine organizes the Elle Breast Cancer Awareness Campaign.

It is a campaign which organizes events in Mumbai and Delhi, to raise awareness and funds towards cancer research and treatment.

In 2018, Lovestruckcow, Delhi based marketing agency decided to contribute to the cause in another way. We wanted the event-goers to go back with more than auction items they purchased.
We wanted them to go back with something to remember. After a week of brainstorming, we came to realize that the awareness towards breast cancer is relatively low among the majority of the population and the knowledge of self-assessing is lacking.

We decided to tackle this and come out with a little fold-out poster for people.