Obermann Beer

For this re-brand, I wanted to take the imagery back to the beginning of beer: the Ancient Egyptians. The O is comprised of the moon, the pyramids, and the sky.

A little bit about Jacob Obermann, the owner of Obermann Brewery (from Wikipedia):

Obermann began his career as a shoemaker in 1843, then opened a store in 1849.[4] He continued with his shoe business until opening a brewery (named Germania Brewery) at 5th and Cherry streets in Milwaukee, Wisconsin in 1854 and brewed 'Standard', 'Weiner' and 'Extra Brew' styles of beer.[6][7][4][8] He had a partner in the business by the name of Max Fueger.[4] He added an ice house in 1866.[3] The brewery was the city's largest for twenty years until 1874.[6] By 1880, the brewer, along with his sons, was producing 30,000 barrels of beer annually.[7] Obermann's brewery became one of the leaders in Milwaukee's brewing industry until his death in 1887.[1][4]