77 Things—Uber’s head of design shares our key design principles

How we created a design-forward, aesthetic exploration of some of the core principles of Uber design. We used Uber’s new visual identity system to share advice and insights from Michael Gough, Uber’s VP of Design.

Read more about it here: https://medium.com/uber-design/77-things-about-uber-design-4621516e495c

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Team: Brand
Designers: Antonio Pina (Braz), Chad Balanza, and Mason Field, under the direction of Peter Markatos

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