77 Things—Uber’s design principles and how we use them

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    77 Things—Uber’s design principles and how we use them
    77 Things—Uber’s design principles and how we use them
    77 Things—Uber’s design principles and how we use them
    77 Things—Uber’s design principles and how we use them
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    Last year, Uber’s Brand team created a new visual identity system to represent Uber in the world. We used it to create 77 Things, a collection of design principles that we live by.

    Read more about it here: https://medium.com/uber-design/77-things-about-uber-design-4621516e495c

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    Team: Brand
    Designers: Antonio Pina (Braz), Chad Balanza, and Mason Field, under the direction of Peter Markatos

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