Pricing Product Section

Problem:The company was launching a new product. The goal was to get small businesses to try the new product - clicking the Online Payroll, Get Started button. They would then go to our onboarding site. But also mandated that we include the more expensive full service package as an option on the page.

Solution:Working with all the stakeholders I designed the Online Payroll section so it would stand out more than the Full Service Payroll. By giving Online Payroll section green tab on the top explaining how many employees the small business is required to have to qualify, white background so you could easily read content and a prominent dark CTA button.