Landing Page Design System

Problem:Took an inventory of the company's current SEO landing page designs. There were a lot of inconsistencies with landing pages. Some of the pages did not use our current design system. There were a lot of liberties taken how pages should look for each business unit.

Solution:Put together a simple pdf with the current design system. Breaking down the aspects of all landing pages; color, fonts, type hierarchy, icons usage and imagery. I provided landing page examples so they could see how to use they system correctly. (Uploaded the pdf to out brand center and distributed the link to list of designers from every department.) Within the year landing pages started to look more consistent.