Social Ads for U-Turn Audio

An independent turntable maker, U-Turn Audio assembles and tests by hand allowing for consistent, high-level quality turntables.

Concept: Better Together

With this campaign, we focused on the turntables intended purpose—experiencing the music from vinyl records. The key insight here is that one cannot function without the other.

Keeping the design simple, we highlight both the vinyl record and turntable at opposite ends of each frame, with the accompanying ad text in the middle. The idea was to showcase that individually they're great but they're even better together.

We made both static ads as well as light-weight motions ads to test.