Goals Experiment

Previously, our members didn't have the context or were unable to discover deeper features. This lack of engagement therefore leads to a higher chance of churn. In addition, research indicates that there is interest in expressing financial goals in-product.

This feature connects a financial goal to a series of deeper features allowing our members to express intent, have context on how to make financial progress with those suggested features and ultimately engage more with our product.

Thanks Jon Bosworth for inviting me to help bring this feature to life. This feature was a result of Jon's instinct to create member value and see a clear need of helping our members access deeper features. Thanks for the fun whiteboard/brainstorm sessions!

Also, shout out to @Alex Pasquarella again for his amazing illustrations for almost every feature in product so we can clearly give our members context on the value of each.

PM & Ux Writer: Jon Bosworth
Engineer: Chiamaka Nnebe
Illustrator: @Alex Pasquarella
Product Designer: Me